Last Updated: 16/11/2025

Good Send Off (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that any personal information you share with us is handled with transparency, care, and respect. Because we serve families during delicate and emotionally significant moments, we treat your data with the same sensitivity you expect from a trusted funeral resource.

This Privacy Policy explains how Good Send Off collects, uses, stores, and protects your information when you visit our website, search our funeral home directory, use our sympathy store, contact us, or engage with any of our services.

By using GoodSendOff.com, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to help you:

• Find funeral homes
• Compare services
• Make informed planning decisions
• Purchase sympathy items
• Interact with our platform safely and efficiently

We collect the following categories of information:

1.1 Personal Information You Provide Voluntarily

These include details you share when filling out forms, creating an account, submitting reviews, or contacting support:

• Full name
• Email address
• Phone number
• Billing and shipping information (for purchases)
• Obituary or memorial details submitted by you
• Messages sent to funeral homes through our platform
• Business information when claiming or listing a funeral home

Attributes covered: identity data, contact data, purchase intent data, communication preferences.

1.2 Automatically Collected Information (Cookies & Usage Data)

When you browse our website, we automatically collect:

• IP address & general location (country/region, not precise address)
• Browser and device details
• Pages viewed
• Time spent on site
• Referring URLs
• Cookie identifiers
• Behavior patterns (e.g., search queries, click interactions)

We use cookies to enhance site performance, personalize your experience, and analyze traffic. You can disable cookies at any time through your browser settings.

1.3 Information from Funeral Homes and Partners

If a funeral home claims its listing or advertises with us, we may receive business data such as:

• Company name
• Contact person
• Service details
• Licensing or verification documentation
• Publicly available information about the funeral home

Entity associations strengthened: funeral home, mortuary, cremation service, service area, provider attributes.

2. How We Use Your Information

We use your information ethically and transparently to provide a helpful, trustworthy experience. Our core purposes include:

2.1 Providing and Improving Our Services

We use data to:

• Display accurate funeral home listings
• Show relevant search results
• Improve directory accuracy
• Offer personalized recommendations
• Optimize user experience using aggregated behavioral patterns

2.2 Communication Purposes

We may contact you to:

• Respond to inquiries
• Provide updates or confirmations
• Share resources related to funeral planning or support
• Assist with listings or business accounts

We never send aggressive marketing or unrelated promotional content.

2.3 Order Processing (Sympathy Store)

If you purchase a product from our sympathy store, we use your data to:

• Process payments securely
• Ship items
• Manage refunds, returns, or customer service
• Send transactional notifications

No payment information is stored on our servers. All transactions are processed by recognized, secure third-party providers.

2.4 Safety, Fraud Prevention & Verification

We may use data to:

• Prevent fraudulent reviews
• Validate funeral home listings
• Protect users from misleading or harmful information
• Ensure compliance with legal frameworks

2.5 Analytics & Performance Optimization

We use tools like Google Analytics, privacy-safe session analysis, and server logs to analyze website performance.

These insights help us:

• Improve content
• Enhance site speed
• Understand search patterns
• Strengthen topical authority

3. Legal Basis for Processing (GDPR-Compliant for Global Users)

If you are in the EU/EEA, we process your data under the following legal bases:

• Consent — when you voluntarily submit information or accept cookies
• Legitimate Interest — improving site experience, fraud prevention, analytics
• Contractual Necessity — processing purchases, sending transactional emails
• Legal Obligation — compliance with applicable laws

4. Sharing Your Information

We do not sell personal information.
We may share your data with:

4.1 Funeral Homes You Contact

When you send a message or request information, we pass along your details so the provider can respond.

4.2 Service Providers

Trusted third parties may assist us with:

• Payment processing
• Email delivery
• Hosting services
• Analytics
• Security monitoring

All partners must comply with strict privacy and data-protection standards.

4.3 Legal or Safety Requirements

We may disclose information if required to:

• Respond to legal requests
• Prevent harm or fraudulent behavior
• Protect our users and the integrity of our platform

5. Data Retention

We retain information only for as long as necessary to:

• Fulfill the purpose it was collected for
• Comply with legal obligations
• Resolve disputes
• Maintain accurate directory listings

You may request deletion at any time.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access your data
• Correct inaccurate information
• Request deletion (“Right to Erasure”)
• Object to processing
• Withdraw consent
• Export your data (Data Portability)
• Opt out of marketing communications
• Disable cookies

To exercise these rights, contact us at: contact@goodsendoff.com

7. Protecting Children’s Privacy

Good Send Off does not knowingly collect personal information from anyone under 16.
If we learn that a child’s information was submitted, we delete it promptly.

8. International Data Transfers

Because Good Send Off serves users globally, your information may be processed in countries with different data protection laws.
We use approved safeguards such as:

• Standard contractual clauses
• Secure encryption
• Verified third-party processors

9. Security Measures

We use administrative, physical, and technical safeguards, including:

• SSL encryption
• Access control restrictions
• Secure servers
• Fraud detection systems
• Regular audits

While no system is 100% secure, we take industry-standard precautions to protect your information.

10. Third-Party Links

Our website may include links to funeral homes, service providers, or external resources.
We are not responsible for the privacy practices of external sites and encourage users to review their policies.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in:

• Legal requirements
• Service improvements
• New features
• Data-handling practices

The updated version will always include a new “Last Updated” date.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your data rights, you can contact us at:

📧 Contact@goodsendoff.com
🌐 https://goodsendoff.com

We respond with care, clarity, and respect.