Last updated: 03-08-2025
Good Send Off (“we,” “our,” “us”) respects your privacy. This policy explains what personal data we collect, how we use it, and your rights regarding this information when you use our website and services.
1. What Data We Collect
Personal Data
- Identity & Contact: Name, email, postal address, phone number.
- Account Data: Username, login information if you register.
- Transaction Data: Details of enquiries, listings, or paid packages.
- Profile Data: Preferences, reviews, survey responses.
Technical & Usage Data
- IP address, browser type, device IDs, operating system, time zone.
- Your site interactions: pages visited, time spent, clicks.
Marketing & Communications Data
- Your communication preferences, newsletter opt-ins, and consent.
Aggregated Data
- Anonymized data for analytics and site improvement.
We do not collect sensitive data such as race, political beliefs, health, or biometric information.
2. How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Provide and manage directory and listings | Contractual necessity |
| Respond to user enquiries or registration | Legitimate interest |
| Send requested newsletters or marketing (if consented) | Consent |
| Improve website, analytics, fraud protection | Legitimate interest |
| Comply with legal obligations (e.g., record retention) | Legal compliance |
3. How We Share Your Data
We may share your data with:
- Service providers (e.g., hosting, analytics, email platforms) acting as processors.
- Partner funeral homes, when you submit enquiries or listings.
- Legal authorities, when required by law or regulatory investigations.
- Aggregated, anonymized data for reporting and insights.
We do not sell your personal data to third parties.
4. Cookies and Tracking
We use cookies and third-party technologies (e.g., Google Analytics) to analyze usage, enhance user experience, and personalize content. You can control preferences via our cookie consent banner.
5. How Long We Keep Your Data
Data retention depends on its purpose:
- User enquiries or registration data: up to 7 years after last activity, or longer as legally required.
- Analytics and aggregated data may be retained indefinitely after anonymization.
6. Your Privacy Rights
You may have legal rights including:
- Access to your personal data
- Correction of inaccuracies
- Erasure (right to be forgotten)
- Restriction or objection to processing
- Data portability
- Withdraw consent to marketing messages
To exercise these rights, contact us via the details below. Requests are typically handled within one month.
7. Data Security
We employ reasonable technical and organizational security measures to protect your data. However, no online transmission is completely secure. Please exercise discretion when sharing personal information.
8. Third-Party Policy Links
We may link to external websites owned by funeral homes or partners. These have their own privacy practices we recommend reviewing them before sharing personal information.
9. Changes to This Policy
We’ll update this Privacy Policy as needed. We’ll notify you of major changes through our website or email, and update the “Last updated” date.
10. Contact Us
For questions or data requests, contact:
Data Privacy Manager
Good Send Off
EMAIL / Contact@goodsendoff.com
If you’re in the EU, UK, or California, you also have the right to lodge a complaint with your local data protection authority (e.g., ICO, DPA, or California AG).